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With the publication of this issue, we mark 15 years of connecting Shoreline businesses and residents with The Shoreline Book. Unfortunately, we are all in the midst of an unprecedented crisis due to COVID-19 that has affected every aspect of community and business life here on the Shoreline and around the world. Encouraging people to patronize local businesses is the most important part of what The Shoreline Book does, especially at a time when on-line purchasing and big box stores have made it increasingly difficult for local companies to compete. But now more than ever Shoreline residents need to come together to patronize their local businesses and help them get back on their feet after this unique shutdown.

We highlight our mission right on our front cover: “Connecting Local Residents with Local Businesses to Better Our Community…Buy Local – Find it Here.” And this year we added “Now More Than Ever” to emphasize just how important your support is for local businesspeople.

In recent years we began a new program to customize advertising packages for local businesses. These include:

• beautiful full-page Department Leader photos taken by our incredibly talented photographers directly opposite full page ads designed by our first-rate graphic artist;

• advertising packages that include illustrations of local businesses and “Nuggets,” which are presented as editorial sidebars.

All of these options provide local businesses with a unique message tailored by our talented staff to connect them with local residents and presented in the highest quality format by direct mail and carefully targeted additional circulation. Anyone interested in talking about these options can contact Dan Walsh on his cell phone at 860-796-8347 or dan@webbooksct.com.

Which brings me to the second purpose of this letter — introducing my son Dan, pictured with me above, to the Shoreline community. After graduating from college last year, Dan accepted my offer to come work at The Shoreline Book, making it a real family business. He has made an incredible contribution in his first season of advertising sales, and by all accounts has represented Distinctive Directories with the highest level of professionalism and personal connection. We are excited and grateful to have the valuable addition of his youthful energy, talent and enthusiasm.

So please use your latest edition of The Shoreline Book as a resource to commit a larger percentage of your purchasing power to the wide variety of local businesses presented in our 13 departments. You will increase the quality and usefulness of the products and services that you buy while protecting the character and charm of our local community. And you will help those businesses get back on their feet after an unmatched disruption to their normal sales.

I would also like to take this opportunity to thank the incredibly talented staff and freelancers that produced this 15th Annual Edition of The Shoreline Book, including the writers, editors, photographers, illustrators, graphic artists, salespeople and office staff. I am very proud of your efforts and extremely grateful for the honor of working with you.

 

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Any use of materials on this web site without permission is strictly prohibited.